February 12, 2021
Online staffing platform Fiverr International Ltd. (NYSE: FVRR) announced today that it acquired Working Not Working, an online platform that provides creative talent.
“This acquisition expands our penetration into high-quality creatives and freelancers and gives them the opportunity to tap into our technology and know-how to help them bring global demand to their community,” Fiverr CEO Micha Kaufman said.
Working Not Working was founded by Justin Gignac and Adam Tompkins in 2011. The company will operate as a standalone operation after the deal, and Gignac and Tompkins will continue to lead it.
“We believe that the jobs of the future will be creative jobs,” Gignac said. “With Fiverr’s technology and powerful insight into building a global platform, Working Not Working and our community can be at the center of that future.”
Separately, Fiverr announced a subscription feature earlier this week. The feature enables users to subscribe to freelancers’ work rather than paying on a per-project basis. Fiverr noted that some services such as SEO, social media marketing, website maintenance and virtual assistants require ongoing collaboration in order to be effective. For freelancers, subscriptions offer a more predictable stream of income, and many work with the same clients month over month.
Initially, subscriptions are available to the top freelancers in eight categories across Fiverr including social media marketing, SEO and voiceover. Freelancers will be able to offer their services for three or six months and at a discount, if they so choose. The feature will be rolled out to other categories over time.