eCommerce is changing the way the whole world shops. The COVID-19 crisis has sped up this whole digital transformation. Online sales increased in North America by 129% year over year in April 2020. In response, companies are ramping up their marketing efforts. According to Statista, digital advertising will grow between 2019 and 2024 by 83%, and marketers are poised to spend more than $350 billion on digital marketing worldwide next year.
To avoid getting left behind, companies need to adjust their marketing strategy quickly, identify what needs to be done and find the most efficient way to implement it quickly and successfully. It boils down to transforming traditional work processes and finding the right experts to get the job done smoothly. Those that manage to scale their business by saving time and money are coming out on top.
This explains why along with the need for effective digital marketing is a growing number of freelancers that are specialized in a specific area. This has been a blessing and a curse for businesses. On the one hand, freelancing platforms, such as Fiverr and Upwork, have thousands of potential candidates. On the other hand, you need to put in the hours to sort through the lists to find the right match.
One of the main goals of hiring freelancers is to access top-quality marketing talent. But to hire the right fit for your business requires you to spend hours sifting through candidates who may or may not be the right fit for the job. Sometimes you may find a decent candidate only to feel frustrated at the inability to monitor their performance. This can keep your marketing campaign from reaching its true potential.
Perhaps it is more accurate to say your company doesn’t need freelancers but experts. But aren’t these experts hard to find? Here is the good news, it isn’t difficult at all if you become familiar with the concept of Deep Job Platforms and what they can do for your business.
Transformation of the Workplace and What This Means for Building High-Performance Marketing Teams
The way we work in the 21st century is entirely different from any time in the past. Most people no longer expect to work for the same company for decades and then receive a gold watch at retirement. Companies are tightening budgets and find it more efficient to hire part-time staff or freelancers instead of in-house workers.
Also, workers are looking for more flexibility. They may feel that their level of expertise is unappreciated if they remain employed by just one company and feel they can offer more value if they focus on a niche and market that skill to a multiplicity of clients.
This development has allowed companies to construct high-performance marketing teams, and this has been resulting in the highest ROI. However, on regular job boards and freelancing platforms, it can be challenging to locate the right person with the expertise you need for particular needs. For instance, you may find marketers who have vast experience marketing in the jewelry industry, but they may not write copy that is interesting or engaging.
What is amazing about Deep Job Platforms is that it uses advanced strategies and tools to locate the right for each job needed, and that is how it can help you build a high-performance marketing team. Let’s dive into this a bit more to understand the benefits of a deep job platform and how they could aid your growing business.
Firstly, What Is a Deep Job Platform?
So what is a deep job platform? One way to understand a deep job platform is to first bear in mind the old way of doing things or a shallow job platform. An example of a shallow job platform is simply posting a job, looking at the 100 or so candidates who actively seek out the job or are matched to the job, and sifting through all of them to figure out which quality and the right fit.
Sifting through all of these candidates in a shallow job platform may take almost as long as the actual job! Imagine having to do that for each task! It would be impossible to accomplish this in a decent time frame.
In contrast, we have a deep job platform that eliminates the guesswork and the time wasted screening hundreds of candidates. It is a combination of a SaaS platform and marketplace with features that match candidates and companies accurately. A deep job platform employs automated tools at every phase, including vetting, collaboration, and monitoring.
So how do you transition from a shallow to a Deep Job Platform? What are the differences between them? Here are some characteristics of a Deep Job Platform.
- Integrate tech into every phase of the process
- Handle vetting, matching, onboarding, monitoring, insurance, and payments
- Digital tools to focus on performance KPIs
Typical shallow job platforms may match candidates to your job description based on a few keywords, and the rest of the vetting process basically all falls on you. If you’re lucky, it can go great. Still, most of the time, expectations are not met properly because there is a lack of expertise for the specific task you need to be done, there is no supervision and no monitoring involved in the work processes. On the other hand, a deep job platform weaves technology into every phase of the process with advanced features to make closer matches based on more specific criteria, such as the number of years of experience and vetted area of expertise.
With a deep job platform, the entire process of onboarding new candidates, assigning daily or weekly tasks, checking progress, and dealing with payment is automated. This can significantly reduce the amount of time invested in hiring the right fit for the job and ensure that tasks are completed efficiently. Also, the deep job platform reviews the work based on how well it meets KPIs and targets.
How did Deep Job Platforms Develop?
The deep job platforms began with the trend toward freelancing in 2009 with the financial crisis when many companies cut their workforces. Former employees used their expertise and applied it to freelancing. This led to the evolution of the gig economy. Companies saved time and money hiring freelancers for specific projects, and individuals could focus on their niche with many clients. It was a win-win situation, setting the next stage to come, “The Deep Job Platform.”
Then, the unemployment rates and lockdowns began that resulted from the COVID-19 pandemic, which sent this whole new trend into high gear. Many people had to start working from home by necessity and developed a freelance business. Meanwhile, companies looked for alternatives to regular hiring. The abundance of freelancers, the need for businesses to expand online quickly, and advances in technology all lead to creating all of the elements of deep job platforms.
Why Deep Job Platforms Are the Answer for Your Business
Who wouldn’t want specialized marketing managers working on their behalf to find precisely the experts that will make their marketing strategies and campaigns successful, right? Well, essentially, that is what the deep job platform does. The technology and methods of Deep Job Platforms allow you to pinpoint the people for your task, onboard them, get your team started on their tasks, and monitor your team and measure their success according to KPIs or targets set.
You can easily start building your marketing team with a deep job platform that incorporates tools and technology into every aspect of your marketing strategy and implement a successful campaign at every stage. Use a deep job platform that is well-versed in singling out experts and can provide value for your brand with tasks that generate sales.
With a deep job platform such as Mayple, you can save money and time marketing your brand and focus on developing your products and refining your brand. This is the key for businesses to scale, grow and build their business. There is no doubt about it by saving time, money and getting experts to handle specific tasks that can be continually monitored to meet your KPI’s.
Also, only through deep job platforms can you gain access and are given the opportunity to onboard first-class experts that would almost be impossible to do on your own and find that perfect match which chances are almost nil of accomplishing by yourself. Let’s admit it, we are in a constant quest for a way to achieve the highest ROI so we can succeed and stay on top of the game, and with deep job platforms, my friend, you will be able to achieve this!
Omer Farkash is the Founder and COO of Mayple. He is a serial entrepreneur and thought leader in future-of-work, deep job platforms, and marketing. Before Mayple, Omer founded three exciting companies: MTN, Fluxfins, and Whosale, one of which (Fluxfins) was sold in 2017. He was only 17 when he founded his first company, Whosale, a location-based app for store search and advertisement. Omer served as a cybersecurity expert in the Israeli Defense Forces.