Banners are a powerful marketing tool used to deliver information and helps to get your brand message across. It’s an excellent example of a large form of advertisement and represents your brand in an eye-catching way.
The type of material you choose to make your banner is also essential because it impacts the appearance, which is useful when attracting large audiences. The material must be of good quality, durable and functional to be worth your investment.
Banners prints can be used for different purposes, from events, birthday celebrations to business advertising. There are varying kinds of banners available, and each comes with its pros and cons. Different banners differ in the degree of thickness, durability, and flexibility. They are differentiated from flags by how they are displayed rather than by color, shape, or design. A banner is attached at both ends, whereas a pole secures a flag.
In this article, we have explored the different types of banners you can use for your business.
Types of banners by material
Fabric banners are made of satin or polyester, which provide full-colored graphics that will captivate and awe onlookers. They are the perfect solution for a business that needs a high-quality banner with little or no setup time. They are also easily cleaned and can be machine-washed. Companies can use banners for advertising at trade shows, sporting events,housing promotions, grand openings, and presentations.
You can use banners outdoors though it is recommended for indoor use if you want them to last longer.
Vinyl banners are suitable for both outdoor and indoor use. They are durable and tear-resistant. However, you should ensure that they are correctly stored and even during transportation because they can crease if stepped on or folded incorrectly.
No-curl vinyl banners
No-curl vinyl banners are usually printed on 14 oz vinyl material and are suitable for high-end banner stands. Such print banners don’t have hems, but you use grommets.
it would be best if you only used banners made from paper indoors. The colors on them are usually radiant and can be used for displays at trade shows or exhibitions. TheThe paper banners can be printed in smaller sizes. However, in comparison with other types of banners, they aren’t resistant to external factors.
Canvas banners are also suitable to be used indoors only. Their texture makes them look like canvaspaintings. They are most often used for high-end banner displays. The sewn grommets and hems are standard options for this type of banner.
Mesh banners are usually digitally printed on crisscrossed breathable vinyl fiber. The weave of the mesh is more permeable, allowing wind to pass through without lifting the banner like a wing or sail. This kind of construction’s primary benefit is that itenables the banner to withstand extreme weather conditions like strong winds while still serving the primary function of advertising.
Mesh banners are the best choice for extra-large signage applications used in storefronts, coverings for entire structures, or building sides. When they are used asbuilding wraps and showcasing, e.g., for a new soft drink, mesh banners can make a spectacular promotional impact. Developers and contractors use mesh banners to mask the view of construction until when the project is finished.
Types of banners by style
Retractable and pull-up banners.
Pull-up banners, also referred to as roll-up banners, are an attractive, double-sided solution for tradeshow events and indoor retail signage. They are usually six feet tall with varying widths depending on what the buyer needs. They are cheaper than pop-up alternatives and are also easy to collapse and transport.
The retractable system allows for quick setup, but this usually comes at a price because pull-up banners can’t be built wider than five feet. If you have smaller exhibitions or you need to supplement your existing signage and display, pop-up displays are a better alternative.
Back-wall and pop-up displays
Pop-up displays are mainly made of fabric and are loose but serve the same purpose of grabbing people’s attention. Often they are usedwith pop-up booths to extend across the entire back of the exhibitor’s shell.
Due to their sturdier support and dimensional nature, pop-up displays can stretch more than a retractable barrier. Installation may not be as favorable as a pull-up banner, but it will take you a few minutes to set up and take it down.
Step and repeat banners
When you are doing press photos and presentations, you will need to use neutral backdrops for your walls and booths. When speakers are speaking, attendees don’t need to be distracted by their surroundings.
Using step and repeat banners allows you to cover up garish wallpapers and boring backgrounds while marketing your brand’s logo and name. The repetition of your brand name or pictograph on their fabric allows them to blend in with the scenery while boosting your brand’s visibility.
Outdoor pole banners are often seen on streets or avenues promoting concerts, festivals, and events. You can also use pole banners for other purposes like decorating universities and colleges, promoting retail spaces in shopping malls, or adding a splash of color in casinos, hotels, and other entertainment spots.
They are usually printed on durable vinyl material in rectangular or square shapes. Pole banners are installed using hardware kits that allow you to fix the banner to the pole using two extended arms or brackets. To create a wow factor, you can use two banners side by side on one pole.
You can frame any banner the same as the art you see in homes and offices. Framing banners are a great way to create a more sleek, permanent, and professional look. Because the fabric becomes taut after framing, there will be far fewer unwanted wrinkles or environmental disturbance like strong winds.
Feather banners/feather flags
Feather banners are lightweight, economical, and portable. They are often used as roadside signs placed outside retail shops, showcasing messages such as “on sale,” “hiring,” or “now open.”
They are often made from polyester fabrics and aluminum poles that are durable and highly moveable, creating an attention-grabbing animated message that is hard to miss when pedestrians or motorists pass by the establishment.
Suspended or hanging banners
Hanging banners or suspended banners can be displayed using rods and cables above crowds for maximum visibility and marketing impact. While the ceiling display installation may need a lot more work, the potential payoff is worth the effort.
There are different ways of displaying the suspended or hanging banners, the classic fabric suspended by two corners design, circular hanging displays, triangle ceiling banners, elliptical banners, or square display systems.
Types of banners by application
Suppose you are opening a new store or reopening your business, changing location, operating hours, or updating operational procedures. In that case, banners are some of the best ways to advertise those changes loud and clear.
Many retail outlets or shopping malls use large vinyl banners to promote any discounts or sales they have. When you use banners in high traffic areas, they can attract new customers and loyal ones, spreading your brand’s visibility while supplementing your marketing campaign.
Using banners for promotions is an inexpensive way to market your business, and your business can also use them more than once. Keep the message simple and straightforward because it only takes a few seconds for people passing by to read your banner.
Social projects and public organizations banners
You can also use banners for non-commercial purposes. They can be printed for schools, churches, fairs, and many other places; for example, banners printed to be used in churches can be a decorative aspect in the church and at the same time spread the word about church activities and upcoming events.
Organizations can also use banners for propaganda and promotional print to call to action messages like cancer, animal protection, or the destructive influence of public smoking. These don’t usually aim to gather funds but are used to create awareness of different causes.
However, you can also use banners for charities and fundraising activities that ask for donations from the public.
Whether you are hosting tryouts, a basketball game, or simply supporting your team, you can customize your banners to fit all your sports and athletic needs. These include logos, colors, mascots, and more.
Businesses can also use banners to get the word out about any upcoming sporting competitions and events so that no one misses the big game.
You can place them in the stadium or popular places before the event to attract even more people to the event.
Banners for personal use
You can also use banners for personal use. You can have a banner printed explicitly with beautiful colors and texts for birthdays, family events, wedding anniversaries, or even office parties. They are an excellent way to congratulate loved ones or for decorations during parties with friends and families.