The world of eCommerce is constantly growing, which means the competition is growing, too. That doesn’t mean you have to fall behind. Here are eight top tips to enhance your eCommerce store and start seeing growth in your sales.
Put Your Customers First
The main reason your eCommerce store exists is that your customers are actively purchasing from you. They are your most important asset in growing your eCommerce business, so why shouldn’t they be the number one priority?
There are ample ways you can show that your customers always come first. Ask for feedback through email surveys or in the review section. Pose a question on social media on how your business can better suit their needs or improve their experience with your products or services.
You can also offer a loyalty program that provides incentives to those customers with who you’ve built a long-lasting relationship. As returning customers, they’ll be rewarded with discounts or freebies. In return, this will make your customers feel more valued and improve your client retention rates.
Create a Sales Funnel Online
Since you are an eCommerce store, you’ll want to think about the process a customer goes through from the time they first learn about your product or service all the way until they click the purchase button.
Having a fluid and effective sales funnel ensures that your customers are taking the exact track you want them to take towards the end goal. Do a full analysis of your current funnel and find out where the holes are that redirect or lose your customer from taking any sort of action.
Be a Part of the Conversation on Social Media
Your customers are having a conversation right now on social media. Your job is to find out where they are talking and become involved. To continue building trust with your clientele, they need to feel heard and valued as if they are a part of something that is bigger than themselves.
Keep The Purchasing Process Simple
With websites like Amazon that provide same-day shipping with two clicks on their mobile device, it’s hard to keep up with the competition of major corporations. That is why it’s essential to make sure that your customers have a seamless and simple process when making any kind of purchase through your website.
Take Advantage of Remarketing Tactics
Marketing is essential for any eCommerce business. But did you know that a lot of the marketing work can be done for you? Through retargeting tactics, you can set it and forget.
Here’s how it works: With proper pixels set up throughout your website, you can capture a user’s information throughout their buying process. For instance, say you are an eCommerce store that allows people to buy fireplaces and firepits online. A customer starts browsing on your website for an electric firepit for their backyard, but gets distracted and doesn’t finish the buying process.
With remarketing, ads from your eCommerce store for firepits can be shown on various websites and social media platforms to remind the customer of where they were in their process. Once you set up the ad, the buyer can click and continue their purchase. It’s a great way to remind customers of your company so you don’t lose out on potential sales.
Form Impactful Relationships with Relevant Influencers
An extremely helpful tactic for many eCommerce stores is through affiliate marketing and building relationships with influencers. Influencers are individuals who already have a large following on social media, have high website traffic, or have a substantial email list. Through affiliate marketing, you can tap into other people’s networks to have your content, products, or services reach their audience.
There are a million different ways to ramp up sales for your eCommerce business. Whether it’s building a sense of urgency through email reminders and social media advertisements or tightening up your sales funnel, the most important thing you have to do is a proper analysis of what tactics you are already doing.
See what has been working. Figure out what can be removed and replace it with something new. You have to get strategic while giving yourself permission to step outside the box and try new things.