In Season 3 of the Affiliate Marketing Podcast, Lee-Ann has been joined by some great guests who know a thing or two about affiliate marketing. This week, she was joined by Matt Frary to discuss affiliate marketing over the years and get some valuable tips for affiliate managers.
Matt Frary has launched several successful companies, including SmarterChaos and She Is Media – both acquired by Digital Media Solutions (DMS) in 2020 – and SmartDog Marketing. He has more than two decades of experience in the affiliate marketing industry and is known as the “Chief of Chaos” to other industry professionals.
Listen to the podcast to hear more about:
- The story of how Matt got into affiliate marketing
- How affiliate marketing has changed and how technology has helped to drive this over the years
- The importance of spending a brand’s money in the right way as an affiliate manager
Don’t miss this…
[04:18] Lee-Ann and Matt discuss some of the biggest changes that they have seen in affiliate program management over the years since the very beginning.
[08:50] Lee-Ann talks about the evolution of data and how different tracking is now to what it used to be. Listen to hear more about the new technology driving this industry.
[13:35] Hear about some of the biggest lessons that Matt has learnt over the years managing affiliate programs. This includes the fact that there is no such thing as a bad affiliate!
[19:00] Matt discusses the concept of certifying a financial planner and compares this to affiliate marketing and investments. He talks about the importance of investing the brand’s money in the right way as an affiliate manager.
[25:15] Matt talks about the best tools that he uses in affiliate program management and recruitment.
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We will be adding new episodes as we continue our 3RD SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!